Ascend is not a cheap marketing task. It is an installed system. Pilot ($15,000 on Day 0) covers the install scope. If you graduate, Ascend runs at $7,000/mo. Put your job math next to the $78,000 Y1 system cost and the fit question gets much cleaner.
AI velocity
The tech is moving faster than owner-led marketing can absorb.
New models, new search surfaces, new agent workflows, and new buyer expectations keep shipping. Learning it yourself costs the same attention you need to run the business.